Defining Advanced Manufacturing
Report Segment: Advanced Manufacturing
We use the terms manufacturing and engineering interchangeably – and refer to the sector in general even though there is a recognised implicit difference between ‘advanced’ and ‘basic’ manufacturing. Much of this difference, however is in the aspiration rather than the application of any specific ‘advanced’ technique. The Institute for Manufacturing based at Cambridge University, offers a definition based on the degree of added value, so advanced manufacturers are moving away from mass production techniques where they are likely to be out competed by emerging industrial leaders such as China, Russia, Brazil and India (the so called BRIC countries). Instead, advanced manufacturers are prototyping; running small batches; and adding life time service to the customer offer – as part of a clear differentiation strategy.