Micro Versus Macro Approaches
Report Segment: Improving Tourism
There are two ways to look at improving the tourism economy in New Anglia. The first is a macro approach and involves thinking about the overall destination – how to improve the visitor experience. The second is a micro approach and is focused on the individual businesses which make up the tourism and hospitality sector. Often these two approaches are separated so that a destination approach is seen as unrelated to the needs of businesses.